Privacy Policy for Vildmarken Webshop

1. General
At Vildmarken Nyängen AB, we value your privacy. This policy explains how we collect, process, and protect your personal data. We comply with the General Data Protection Regulation (GDPR) and applicable laws to ensure that your data is handled securely and lawfully.

2. Data Controller
Vildmarken Nyängen AB
Org. no: 559409-9532
Åsbäcksvägen 3, 664 34 Grums, Sweden
E-mail: support@vildmarken.se

3. Data We Collect

• Name and personal ID number

• Address, e-mail, and phone number

• Order and payment information

• IP address and technical data

• Correspondence with customer service

• Information about purchases, returns, and complaints

4. Purposes of Processing

4.1 Order and Delivery Management

• Processing: Delivery, notifications, payment handling, returns, and complaints.

• Categories: Name, address, e-mail, phone, order information.

• Legal basis: Performance of contract.

• Retention period: Up to 36 months after completed order.

4.2 Legal Obligations

• Processing: Accounting, compliance with authority decisions, product recalls.

• Categories: Name, contact details, order and payment information.

• Legal basis: Legal obligation.

• Retention period: Up to 7 years in accordance with accounting law.

4.3 Customer Service

• Processing: Communication via e-mail, chat, social media, identification, support matters.

• Categories: Name, contact details, correspondence, order information.

• Legal basis: Legitimate interest (providing service) or performance of contract.

• Retention period: Up to 12 months after case closure.

4.4 Complaints and Warranty Claims

• Processing: Handling of complaints, documentation of errors and damages, contact with suppliers.

• Categories: Name, contact details, order information, photos/documentation.

• Legal basis: Performance of contract and legal obligation.

• Retention period: Up to 36 months or as long as warranty/claims apply.

4.5 Security and Fraud Prevention

• Processing: Fraud prevention, tracking of fake orders, IP logging.

• Categories: IP address, contact and payment details.

• Legal basis: Legitimate interest.

• Retention period: Up to 12 months.

4.6 Marketing

• Processing: Newsletters, offers via e-mail, personalized campaigns.

• Categories: Name, e-mail, purchase history, interest information.

• Legal basis: Legitimate interest (existing customers). Consent (new recipients).

• Retention period: Up to 12 months after last contact, or until consent is withdrawn.

4.7 Service and Product Development

• Processing: Analysis of purchasing behavior, evaluation of assortment, statistics.

• Categories: Order data, purchase history, user behavior.

• Legal basis: Legitimate interest.

• Retention period: Up to 12 months in anonymized/pseudonymized form.

5. Recipients of Data
We only share necessary information with:

• Payment providers (Klarna, PayPal, etc.)

• Logistics partners (PostNord, DHL)

• Technical service providers (e-commerce platform, IT support)

• Authorities where required by law

6. Transfers Outside EU/EEA
We strive to process data within the EU/EEA. If a transfer occurs, approved safeguards (such as EU Commission Standard Contractual Clauses) are used.

7. Your Rights
You have the right to:

• Request access to your data

• Correct inaccurate information

• Request deletion (except where required by law, e.g. accounting)

• Object to certain processing, such as marketing

• Request data portability

• File a complaint with the Swedish Authority for Privacy Protection (www.imy.se)

8. Cookies
We use cookies to give you the best possible experience in our webshop. Read more in our cookie policy.

9. Security
We use technical and organizational safeguards to prevent unauthorized access, loss, or misuse of personal data. Examples: encryption, access control, logging, and regular security checks.

10. Contact
For questions about our data processing, contact us at:
support@vildmarken.se