About us

At Vildmarken, you’ll find everything for an active life in nature – whether you hunt, fish, hike, or simply enjoy the outdoors. We are located in Grums, just a few minutes from the E18, where our physical store is combined with a shooting cinema, sighting-in tunnel, our own textile printing facility, and a restaurant.

We are also a popular stop for travelers passing through Värmland County, conveniently located along the E18 and E45. If you’re driving through the area, it’s well worth a visit.

We offer a carefully selected range with a focus on function, quality, and experience – both in-store and online.

Our webshop ships orders daily to customers across the Nordic region as well as several other European countries. It has become a trusted choice for those looking for well-thought-out products for hunting and outdoor life.

The store hosts its own in-store event days with offers, activities, and a sense of community. We also participate annually in trade fairs such as Elmia Game Fair and Swedish Game Fair.

Vildmarken started as a digital hunting magazine in 2016 and is today one of Sweden’s most widely read hunting and outdoor magazines online.